Social Media has become a core part of the fabric of our society.

It’s now a consumer expectation that any legitimate business has some sort of social media presence.

Presence is one thing, marketing is another. Social Media Marketing is the act of promoting your business, product or service through social media channels and platforms such as;

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn

These are only a few of the most popular Social Media Platforms, A lot of businesses make the mistake of just ‘being on Social Media’ without a well thought of Social Media marketing strategy. A few examples of different parts of a Social Media marketing strategy include;

Boost Brand Awareness (Followers)

Growing your followers on Social Media will help you increase your customer base through word of mouth and referrals. Our Social Media marketing services will help you not only get more followers, but more importantly followers who are relevant to your business. We’ll make sure that your followers match the demographics, interests, and behaviors of your target market.

Build Social Engagement (Engagement)

When you build a strong connection through engagement with your target market, they are more likely to buy from you. We will help you increase customer engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience. It’s about relationship building from start to finish and Social Media is one of the most effective engagement channels that exists for businesses.

Drive Website Traffic (Traffic & Conversions)

Increasing your website traffic will directly influence leads and sales and ultimately convert to new customers. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website and there are many different ways to do this. To increase customer conversion rates, we can add-on retargeting ads to stay in front of recent website visitors for example.

Who are you trying to reach and what are you trying to achieve?

  • Establish credibility
  • Build brand awareness
  • Create a community
  • Attract followers/likes
  • Generate leads
  • Convert sales

Social Media platforms

There are many different types of users and interactions that people have on Social Media platforms, for example, are you looking to reach the target market only, expand existing customer base, reach out to Influencers, broader community, partners, suppliers, etc.

Your business can improve through the use of social media. By providing value, being social, and using social media as the powerful tool it is, both consistently and frequently, you have the ability to use social media as a very effective digital marketing channel. You can market your business efficiently and effectively on social media if you follow the golden rules. You need to get people’s attention to get their business, being unique in how you are using social media is a great way to do that.

Contact us for more information about how we can help your business achieve results through Social Media Marketing.