Lead Generation

Lead Generation is a unique Digital Marketing strategy that combines a bunch of services into a single outcome: leads for your business.

Lead generation is perfect for clients who are just looking for leads and aren’t as concerned in online presence, performance and SEO.

The investment model is also interesting for our clients where they pay a price per lead versus the services conducted to get them the leads.
There are many different ways to get leads, but getting leads is not enough. Leads go through a multi-step process before the become quality leads that we present them to our clients. This includes but is not limited to:

Lead Magnets – These are strategic incentives that draw potential leads to us, such as a compelling offer, something of value or free.

Lead Capture – this is critical. Crafting an effective way to capture all of the relevant data of the lead. What information do we need, what information asks will deter the lead etc.

Lead Nurturing – Leads aren’t just born that way. They need to be nurtured, developed, influenced to become qualified leads.

Lead Qualification – Sometimes we do this and sometimes our clients do it, depends on the business and type of leads we are getting. There are a variety of qualification steps that test how likely they are to buy our client’s service or product.

Here are some of the ways we’ve identified leads for our clients. Some strategies may not work in your industry.

We always start with the target market and identifying their demographic data and buying habits, this allows us to focus on a few of the strategies below.

E-mail Campaigns – Wait a minute is it 1999 again? No it’s not, but email campaigns still get results. It’s not sexy and you have to have large campaigns, but email is still a central communication channel. We could write a whole book on the do’s and don’ts’s of email campaigns. With anti-spam legislation we need to adhere to all of the rules of regulations.

LinkedIn Reach out – LinkedIn is the largest online networking group in the world. There has been more marketing and selling done on LinkedIn in the past few years than any other online group. It’s often a channel overlooked because it’s seen as more networking than marketing but that couldn’t be further from the truth. We have gotten a ton of leads from LinkedIn, helped by their latest generation Sales Navigation tools.

Groups – This is a powerful way to tap into communities that might be potential customers. They are already rallying around a cause or mission and finding the ones that closest align to your business are key. There are many leads to be had from Facebook Groups and Meetups for many different businesses. We need to be respectful in how we generate the leads, adhering to the community rules and norms and offering value not trying to pitch people.

Chat Bot Data – If you don’t already use a chat bot you should think about it. People may not be calling or emailing you but they are certainly interacting with your chatbot and leaving critical data that can be nurtured and a lead funnel created.

Gated Content – If your content is valuable or proprietary you can offer it free or a portion in exchange for an email or contact information. This is how lead capture starts and leads are nurtured.

Pay for Promotion – This is a whole industry. Hiring social media influencers to promote or sell your products and services is another channel for lead generation.

Website Optimization – There are many things you can do to optimize your website to attract and capture leads. This includes things like CTAs (calls to action), special offers/discounts, lead generation pop-up etc.

Host an Event – An often-overlooked strategy for lead generation. Even in a COVID-19 world online/virtual events are generating leads for a wide range of our clients. The advantage is that you have a captured market, they have already expressed interest in the product and you get to showcase your expertise and brand.

Lead Generation is a whole world into itself. There are many strategies to find leads regardless of the type of business you are in. We will find the right methods to find and nurture leads that will convert into sales. Our goal is always to partner with our clients to help grow your business. In this case you don’t need to worry about anything apart from paying for qualified leads, let us sweat the strategies.

Write a Comment

Your email address will not be published. Required fields are marked *

Lead Generation

Lead Generation

Lead Generation

We Bring You High-Quality Leads for Your Business

There are many proven methods to get high-quality leads in the on-line world. It usually requires an Omni-channel approach where we use a mix of marketing strategies across a range of channels to find the right leads for you.

We offer our clients a pay-per-lead model where you only pay us when we bring you a qualified lead.

This approach is part of our relentless pursuit of results. Regardless of how we get there and which channels we invest in, all that you need to tell us is how many leads you want a month.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the systematic process of raising the proportion of website visitors who take the desired actions — be the filling out a form, signing up for your newsletter or buying your product. CRO is knowing how users move through your website, what actions they choose, and what is stopping them from becoming paid customers.

CRO is usually impacted by your website content, the user experience, even your branding. There are many factors affecting how many of your visitors are taking the action you want them to.

If you have a decent amount of traffic but that traffic isn’t converting into customers we can help you in the following ways:

CRO Assessment

Find out what are the issues that are getting in the way of your conversions. We will assess and prioritize them in terms of their impact on the conversions

CRO Modifications

Based on the initial assessment we will address the biggest barriers to conversions. Including but not limited to Website modifications/optimizations, branding identity, calls to action, content key messages, landing pages, etc.

CRO Maximization

After making all the modifications we will implement a CRO tracker and report on data and analytics to continue to maximize your CRO.

Video Marketing:
Tell Your Story in a Compelling Way

We can help you engage new audiences, grow brand visibility on the internet, improve social engagement, and enhance conversion rates via video marketing. Video allows you to make a direct appeal to the emotional center of an individual’s brain through music and imagery. With video, you’re also able to attach a face to an idea. The human connection through video is more powerful than reading facts in the text.

Here are some more benefits:

Some Facts

Brand Videos
Tell your unique story in a brand video because brand videos are your first handshake. They are meant to present your brand to your audience while showing your (or your company's) unique personality. They tell your story, express your core values, and also help convince audiences that your brand is distinctive and valuable.

Corporate Videos
Showcase your company with a corporate video. Corporate videos help your viewers understand precisely why your organization differs. They open the door to inside your organization, giving your customers a far better idea of your values, mission, staff andcompetitive advantage. They also allow you to attract more visitors, improve engagement, enhance brand awareness, and provide better ROI than a lot of other content types.

Explainer Videos
Websites have the ideal pitch on hand at all times by having an explainer video. Explainer videos are short and simple, often using an animated video used to explain services or products in an engaging and easy to comprehend way. They can include useful tips, walk viewers through experience, or teach them something.

A powerful marketing campaign incorporates video into the mix. Client testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (amusement) videos — the list goes on.

The Advantages of Video Marketing

It may increase your search engine rank, click-through rates, open rates traffic. However, you need to reach your target audience. YouTube is the 2nd largest search engine (second to Google). So a correctly tagged video may work wonders for your Search Engine Optimization - SEO.

Video Boosts Conversion Rates

A recent study found that 57 percent of online consumers were likely to purchase a product they were considering buying after watching a movie presentation of the item.

Videos are the next big thing in Marketing

There are endless platforms for movie marketing. YouTube, broadcast television, video boards, and street marketing, you name it. The options are endless. With a smartphone, consumers can access online video anytime, anywhere. The same isn’t true with traditionalmarketing. Using video, you can reach your audience wherever they are in a cost-effective way. Studies show that retention levels for data which is both seen and heard is as high as 80 percent. Those figures fall to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is strong. Contact us today to learn more.

Email Marketing:
"You've Got Mail!" the oldest digital marketing method that still works!

Email marketing is the act of sending a commercial message, typically to a group of individuals, using email. In its broadest sense, each email sent to a prospective or current customer could be considered email marketing. It entails using email to send ads, ask the organization, or solicit contributions or sales.

Email marketing is done to achieve at least one of three main objectives; to build loyalty, trust, or new awareness. The term usually refers to sending email messages with the goal of improving an organization’s connection with previous or current customers, promoting customer loyalty and repeat business, acquiring new customers or convincing current customers to buy something immediately.

Newsletters – Send one-time email broadcasts announcing updates and offers.

Autoresponders – Automated follow-up emails.

Automated e-mails – Trigger emails following buys, abandoned carts, website visits, And much more.

Segment-specific e-mails – Get higher hit rates through highly-targeted recipient groups.

Perfectly-timed emails – Your emails land in the right inbox, At the right time with our Perfect Timing And Time Travel delivery tools.

Automated website digests – Increase your website’s reach and share posts through email.

We can create beautiful, responsive emails for effective and simple email marketing campaigns. Targeted and personalized communication can help increase email response rates. Use the information collected for a signup, purchase, or throughout a subscription lifecycle.

We can keep track of your email marketing functionality, and continuously improve with divided testing track data and monitor the results of your campaigns via advanced email analytics. Keeping a close eye on opens, clicks, bounces, andmobile perspective data.

SMS Marketing

Boost your business with SMS Marketing We make text message marketing easy for businesses.

Powerful and simple to use. Text message marketing works on all devices and helps with:

The key to lead generation in the modern age. Text message marketing reaches the customer where they are.