Key components to paid ads
Paid ads are usually the fastest, most effective way to attract potential clients to your website and to convert leads into paying clients. There is a lot of science and art that goes into paid ads. It’s not as straightforward as just advertising your product or service. There are two key components to paid ads:
- Targeting the right people at the right time i.e. your target market during their buying zone
- Presenting the right combination of words and images that will compel your target market to click for the next step in your sales process.