Paid Ads

Key components to paid ads

Paid ads are usually the fastest, most effective way to attract potential clients to your website and to convert leads into paying clients. There is a lot of science and art that goes into paid ads. It’s not as straightforward as just advertising your product or service. There are two key components to paid ads:

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Other Strategies

Even before designing an ad and developing a targeting strategy, your sales and conversion process needs to be designed so that the paid ads are linked to the right workflows.

For example, are you looking for leads to contact you so that you can speak to them and close the sale? Or are you looking to directly convert leads into paying customers by clicking on your ad and going to a landing page with built-in e-commerce or are you looking to drive more traffic to your website where the sales process is already set up? There are many other strategies, these are just a few.

Google Ads

Google Ads have quickly become one of the most effective Digital Marketing tools in the marketplace. Google has dominated the search engine space for many years and continues to expand its reach and impact through additional services such as google Ads.

Google Ads are geared to do the following:

How Google Ads Work:

Google Ads use the keywords that people use to search businesses like yours to promote your business in those searches. Although you can buy a google ad quickly there is a lot more involved to make it effective and to convert it into traffic and ultimately sales.

In order to maximize the effectiveness of your ad w eneed to determine critical factors to your success:

Who is your specific target market?

What are they searching for, how do they search for it and what are the top key-word, including long-tail keywords that they use and that are best geared for converting them into clients? What are you trying to achieve?
If you are trying to sell direct from the Ad or instead you are trying to increase website traffic to get more exposure to range of products and increase your brand recognition these are two very different goals which require very different Google Ad strategies. What is the right content to drive the desired behavior above?
Google Ads are driven by data, insights and algorithms. The good news is that it’s very scientific, the challenge is that the science is very specific. Placement or words, images, tone, key words and all the technical back end can make or break your campaign.
If you are trying to sell direct from the Ad or instead you are trying to increase website traffic to get more exposure to range of products and increase your brand recognition these are two very different goals which require very different Google Ad strategies. What is the right content to drive the desired behavior above?
Google Ads are driven by data, insights and algorithms. The good news is that it’s very scientific, the challenge is that the science is very specific. Placement or words, images, tone, key words and all the technical back end can make or break your campaign.

One of the most important things you can do for your Google Ad to translate into leads is to optimize your website

WEBSITE OPTIMIZATION

One of the most proven methods to developing a Google Ad that gets traction is to do split testing. Trying different messages and calls to action to see what resonates best with your target market. This is where an experienced scientific approach gets you the best results.

Facebook Ads

Facebook offers an unparalleled degree of market targeting. It may creatively do what no other platform can since it’s the most significant collector of consumer information, data and behavior. Whether you’ve got a service, a product, or something brand new — Facebook Advertising can deliver results.

The demographics of Facebook Advertising continue to change, however, you will find far more than 2.24 billion people on the platform — and more than 1.47 billion individuals spend some time on Facebook daily. The scale of this Facebook user base is significant, and it represents a huge opportunity if leveraged properly.

Facebook Ads also Instagram Advertising after Facebook’s purchase of Instagram in 2012. This enables advertisers to prepare a single advertising campaign that will show across both Facebook and Instagram, eliminating the need to produce two distinct campaigns.

How Google Ads Work:

The Facebook Advertising platform is a highly intuitive and customizable social networking marketing platform. You will find a number of different ad types that are available, based upon your budget and desired results.

These include:

Page Like Advertisements
Event Response Advertising
Give Claim Ads
Video Perspectives
Local Awareness Advertisements
The Carousel Format
Dynamic Advertising
Slideshow Advertising
Lead Ads
Canvas Advertising

The advantage of Facebook Ads versus other platforms is that it allows for micro-targeting sub-segments of your target marketing. Facebook Ads can also be quite cost-effective as you are only charged a fee if someone clicks on your Ad and it applies to the very popular Instagram platform as well. All that being said, Facebook Ads don’t provide the best returns on investment for all industries, products and services. Contact Us to find out which platform is ideal for your Marketing Needs.

YouTube Ads

YouTube is the 2nd largest search engine after Google with 2 billion logged-in visitors a month searching for every range of topic imaginable. YouTube Ads are a growing marketing platform and YouTube Ads are usually more cost-effective than Google Ads for example.

The benefit of YouTube Ads is that you only pay for your Ad when someone clicks on it and your Ad can come before your competitors video which your target market has already clicked on. YouTube has also come a long way with data, analytics and reporting related to your campaign to allow for more targeted marketing campaigns.

There are a range of YouTube Ads that are available as part of your marketing campaign:

LinkedIn Ads

Depending on the type of business you have LinkedIn ads can help you reach a more professional customer base. LinkedIn members are professional, influential and also have significant buying power compared to the average web user.
LinkedIn recently revamped it’s advertising platform, Campaign Manager, has increased the choices that marketers have to reach our target accident. We can now run goal-based campaigns that include:

Smilar to YouTube Ads there is a range of types of advertising that we can do for your business on LinkedIn:

Similar to other platforms, getting specific on your target audience and using the right keywords and look and feel will have a direct impact on the effectiveness of the Linkedin Ad campaign.

Programmatic Media Buying (PMB)

Effectively capturing the interest of customers in the current digital ecosystem is no easy task, which is why Programmatic Buying is an effective approach. There are a huge number of sites, applications, and digital possessions being seen across several channels, daily, every day.

Targeting tactics in Programmatic Media Buying are utilized to segment audiences utilizing information in order that advertisers only pay for advertisements delivered to the right people at the ideal time and rely less on the” spray and pray” approach of digital advertising. Computers and algorithms make the ad buying, positioning, and optimization process more efficient, eliminate everyday activities, and cut down on time to market.

CUSTOMIZE YOUR AUDIENCE EXPERIENCE

Gain attention with personalized ads using data from profiles, liked photos, company, job title, etc.

AUTOMATE INDIVIDUALIZED LARGE-SCALE CAMPAIGNS

Quickly launch campaigns with dynamic ads designed automatically and individually.

PERSONALIZE YOUR ADS ACCORDING TO YOUR OBJECTIVES

Tailor your ads to build brand awareness, increase traffic to your content, and convert leads into customers. You can measure and optimize your results directly in Campaign Manager.

At the heart of each programmatic advertising, system is a proprietary machine-learning algorithm that assesses campaign inputs and user behavior so real-time effort optimizations can be made and viewers that are most prone to convert are identified and targeted. A number of different types of information come into play to enhance the probability of a campaign’s success.

Volume performance –Dealers can mass edit advertisement campaigns and orders, rather than making individual changes one at a time, saving substantial time.

API capacities – These supply bilateral data syndication for both trafficking and coverage in formats readily accepted by company intelligence groups.

Machine learning algorithms – Our calculations find optimal bid costs for optimizing scale and performance across all significant KPIs.

Topical monitoring sources – Users may export preferences, make adjustments, and then upload them to optimize workflow efficiency for large or intricate campaigns.

Omnichannel Capabilities- WellDelivered is a true omnichannel provider that enablesbrands to reach customers seamlessly across all programmatic formats and channels.